In-park information screens

PortAventura Park is split into themed areas, and each one tells its own story: a Chinese empire, the Far West, a Mediterranean fishing village. I designed the digital screens that tell guests what’s happening in each of them: how long the queues are, which shows are on next and where to eat nearby. It was my first project at PortAventura. I ran the research, designed every screen, and I’ve owned them ever since.

The resort reports more than five million visitors a year, and on a summer day the park holds tens of thousands of them at once. These screens are what almost every one of those people looks at before deciding where to walk next — which is why a layout that fails in the sun, or a queue time nobody trusts, is not a small mistake.

The problem

Before these screens, the park showed waiting times on LED boards next to the big rides. They listed a fixed set of mostly major attractions, with the time in hours and minutes. Closed rides were posted on a separate board, as name strips that an operator changed by hand every morning.

On busy days the queues built up on the major rides, while the smaller ones stayed quiet. When we asked why, the answer was simple: guests didn’t know those rides existed, where they were, or whether they were worth the walk. PortAventura measures the waiting time of almost every ride that can have a queue, and the boards showed only a handful of them.

How I got there

Research and design ran from October 2023 to January 2024. I worked with the design lead of the digital team, and the project was commissioned and approved by a stakeholder from the e-commerce team.

We spent many days in the park. We watched how guests read the old boards and planned their next move, ran short interviews and surveys on the spot, and held sessions with the ride operators, who knew the day-to-day problems best: keeping waiting times in sync, a ride going into maintenance mid-morning, another one closed for the whole day.

I also benchmarked about twenty screens from other parks, including Europa-Park, Parc Astérix and Walt Disney World. Most of them used a large picture per ride and gave little room to the smaller attractions or their waiting times.

I reviewed each wireframe version with the stakeholders and noted what it tried, what they approved and what was still open. I tested them on provisional screens in the park, because the final hardware wasn’t installed yet.

Constraints

The screens had to work in four languages at once (Spanish, Catalan, English and French), because a screen can’t know who’s standing in front of it. They came in three formats: 24-inch screens at ride entrances, 75-inch vertical totems in each area and 75-inch horizontal screens for the whole park.

Every area has its own theme, and the park cares a lot about keeping it. The screens had to look like part of Far West or China, and they still had to be readable from a distance, in daylight, in a few seconds.

The data came from live systems. A ride could go from open to a technical stop in the middle of the morning, and the screen had to catch up within minutes.

Decisions

Organise each screen around the area you’re standing in

The observation changed the plan more than anything else. Guests discover the park area by area. They spend the morning in Mediterrània or Far West, find out what’s on around them, and rarely cross from one end of the park to the other.

So I designed two views for the vertical totems. Focus shows only the area you’re in: its rides, its next shows and the restaurants nearby, with the walking time and direction to each one. Global shows the waiting times for the whole park, grouped by area, with a “You are here” marker. Once we saw how people moved, the restaurant and show sections became far more important than we’d first thought.

Show every ride at the same level

My first designs followed the benchmark and showed only the major rides, with the idea of giving each one a picture, as other parks do.

The research pointed the other way. The smaller rides interested plenty of guests, and they only stayed empty because nobody could see them. The stakeholders pushed for the same thing, even more than the guests did. I gave up the big pictures and put major and secondary rides in one list, at the same level, so the offer looks bigger and a 10-minute ride is as visible as a 90-minute one.

Theme the titles, keep the data plain

Each area has its own display typeface, from the brush strokes of China to the wanted-poster letters of Far West, plus its own background and artwork. I kept those for titles only. Ride names, waiting times and every detail use Gilroy, a very legible sans serif that already belongs to the PortAventura brand.

That split let each screen belong to its area while the information stayed readable from across a path. It also gave development a clear rule: one theme file per area, the same layout underneath.

Let the place decide the layout

We studied where each screen would stand and everything around it. Some are read against the light, some are read from far away, like the one at the park entrance. Location decided the type scale, whether a screen could play video and how many shows fit on it.

Say “temporarily”, and say when it opens

A ride that stops is bad news, and the operators and stakeholders wanted it handled carefully. I wrote the states to sound temporary and to look ahead. In the lists, a weather stop and a technical stop share the same line, “Temporarily closed”, and only the icon tells them apart; the ride’s own screen names the reason. A ride that hasn’t opened yet says “Opens at 11:00”, or “Opens soon” when an operator marks it as about to open. Only a ride closed for the whole day uses the alert colour.

Result

The screens went live in 2024 across PortAventura Park: ride entrances, area totems and park-wide screens, each one themed for its area and showing every ride that has a queue, updated live from the park’s systems.

The project also changed my own story. I designed it under a fixed engagement that ended at handoff, and it’s the reason PortAventura hired me in May 2024. I’ve owned the screens ever since.

That meant going back to the park to watch them in use. In 2025 I designed the screens at the park entrance, with ticket prices and Express passes for the three parks, and the hotel screens, with the day’s opening hours, rides closed today and the weather by the hour.

Later research also changed the time format, from hours and minutes to plain minutes. In April 2026 I went further and coded a round of improvements myself, from what I’d seen in the park: new icons, an alert colour for closed rides and layouts tuned for the real screens. I also fixed problems nobody had caught on a desk. The screens are web pages, played by media players running an old build of Chromium — the browser engine inside Chrome — several years behind the one on my laptop. Anything newer than it simply doesn’t render: effects disappear, layouts fall back, and nothing warns you, because the page still looks perfect on the machine you designed it on. Add to that the park’s slow Wi-Fi, and SésamoAventura’s typeface, whose digits were broken in a way that cut off the opening hours.

Of everything I’ve designed at PortAventura, this is the project I feel most mine: I was there before the first wireframe, and I’m still the one who goes down to the park to see how the screens are doing.

What I’d do differently

I’d make design QA part of the contract. My engagement ended at handoff, so no designer stayed with the build. The animations, the type scale and a few layouts drifted in development, and some of that debt was still there when I came back.

I’d test on the real screen, in its real place, before launch. Installation dates meant we only ever tested on provisional screens that looked like the final ones, and the code went straight to production. Some of the scaling problems only showed up once the real screens were in the park.

And I’d ask for the device specs before designing any motion. Nobody told us the players ran an old Chromium that couldn’t do modern animation, so we designed a motion package the hardware could never play, and only half of it was ever built. Fixing it was one of the first things I did when the project became mine.

Next on my list is a screen I’ve designed but not shipped yet: on busy days, the ride screens would suggest the time of day with the shortest expected wait, to spread guests across the day as well as across the park.

• 5M+ visitors a year

  PortAventura World's publicly reported attendance. Every one of them reads these screens to decide where to go next.

• 8 area themes

  Each with its own typeface, background and artwork, matched to the land it stands in.

• 4 languages

  On every screen at the same time, with no room to grow the layout.

• 3 screen formats

  From 24-inch panels at ride entrances to 75-inch totems.